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Read your script out loud as you work through it.Write your script the way you speak so it feels natural.Introduce yourself and/or your company.Keep these tips and structure in mind when writing your script: However, if you’re starting from scratch, there will be a bit more work involved, as you’ll need to outline, research, and flesh out your topic before putting it in script format. If you’re planning on repurposing a blog post or podcast episode into this video, that’s pretty easy-just rewrite the blog post to focus on the main points in a more conversational manner. What are you going to say in your video? Whether you record a voiceover or have your talent actually in the video, you need a script. There are three main facets of this: writing your script, creating your storyboard, and planning production. Next, it’s time to research and plan how you want your video to go. We’re still just in the very beginning stages of creating your YouTube video. Pay attention to their highest-performing videos and consider using one of those ideas as your first video. 💡 Action item: Conduct a quick YouTube or social media search to see what your competitors are publishing. Then you’ll be able to get some video ideas to start pouring in. Is it an instructional video that walks viewers through some kind of how-to or tutorial?ĭecide why you want to create this video.
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Is it a product video that will help users better understand how to use your product? ( 94% of marketers agree that videos are great for this).Do you want this to be for SEO on your YouTube channel?.Then, pinpoint what the goal of your video is:
Each video should go in-depth into a single topic, whether it’s an educational video, explainer video, product video, etc. To get that first idea, focus on one specific topic. Right now, you just need to start with one. But how do you get the right idea? First, don’t stress too much-you can create multiple videos if you have a number of great ideas. Brainstorm ideasĮvery video is going to start with an idea. In fact, with our easy-to-follow seven-step guide, you can create, record, and edit nearly any kind of video you’d like to create for your video marketing strategy.
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The best part is that just because you don’t have the budget doesn’t mean you can’t reap the benefits of video content.Ĭreating your own professional videos doesn’t have to be left up to a video production team. Video has a real ROI-you just have to get out there and create it. You can also take infographics, blog posts, photos, and other types of content and turn them into videos.Īlso, 81% of marketers say that their video efforts have helped their team directly increase sales. Videos can be repurposed into new videos and from other content formats: Video content can be clipped down, expanded upon, or converted into new videos or GIFs.Plus, videos play automatically on some channels, like Facebook.
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Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap). When it comes to making videos to promote your business, engage your audience, and showcase your products, professional quality usually demands professional prices.īut sometimes you don’t need Hollywood production values in your videos.
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